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Successful Entrepreneurship (成功创业学 英文版)Lloyd E. Shefsky

课程编号:EliteU63040003B1

Successful entrepreneurs – leaders followed loyally by employees, pursued by investors, admired by so many, encouraged by governments – have achieved new status as respected role models, some even as heroes. All that and meaningful prospects for financial success, sometimes wealth beyond most people's dreams. 全文

学习时长: 80小时 报名人数: 191 学习期限:持续有效 

Lloyd E. Shefsky

Lloyd E. Shefsky

教授简介

Lloyd E. Shefsky received his J.D. from the University of Chicago Law School. He's a prominent Jewish-American professor and entrepreneur. He was the clinical professor of family enterprises at the highly rated Kellogg School of Management at Northwestern University, where he is also the founder and the co-director of the Center for Family Enterprises and co-founder of the Center for Executive Women. And he is also the founding member of the Kellogg-Recanati International EMBA Project Advisory Committee. Professor Lloyd has served, by gubernatorial appointment, on the Board of the prestigious Illinois Institute of Entrepreneurship Education. He also serves on Boards of Directors of private and public companies. 

Professor Lloyd is an internationally renowned expert on entrepreneurship and a corporate leader mentor. He has interviewed more than 200 of the world's most successful entrepreneurs, including the founders of Starbucks, Staples, Costco and even the Senior Adviser of Barack Obama, the former U.S. President. He is the author of the best-selling book, Entrepreneurs Are Made, Not Born published by McGraw-Hill and translated into seven languages, and Invent, Reinvent, Thrive published by McGraw-Hill, as well as Visionarie$ Are Made, Not Born. He is now on a case study of succession in a family business and has done case studies in entrepreneurship (pricing the sale of a business; planning exit strategy) for the Kellogg School. He has taught courses, lectured and spoken in China, Japan, Thailand, Canada, Israel and throughout the United States.

Professor Lloyd has received great amounts of honors, including the Entrepreneur of the Year Award for his support to entrepreneurship from Ernst & Young and Merrill Lynch; the Civil Rights Award from the Anti-defamation League; the Industrialist of the Year Award from the America-Israel Chamber of Commerce; and the Award of Excellence from the Sports Lawyers Association.

He advises entrepreneurs on a broad range of legal, financial and business matters, including public and private capital funding, mergers and acquisitions, employee motivation and expansion. He also counsels family businesses on succession, governance, employment, philanthropy, family education, etc. He was invited to share his experience through lectures in numerous top business schools and alumni events, including Harvard University, the Wharton School of the University of Pennsylvania and Peking University. He delves into various academic fields, including Entrepreneurs and Securities, Entrepreneurs and Bankruptcies, Family Succession and Cultural Inheritance, and also Family Enterprise Governance.

主要成就

Clinical Professor of Family Enterprises
Founder and Co-director of the Center for Family Enterprises
Co-founder of the Center for Executive Women at of Kellogg School of Management at Northwestern University, USA
Founding Member of the Kellogg-Recanati International EMBA Project Advisory Committee, USA
President of Illinois Institute of Entrepreneurship Education, USA
Best-selling Author of Three Successful Books – Entrepreneurs Are Made, Not Born; Invent, Reinvent, Thrive; Visionarie$ Are Made, Not Born

教育背景

J.D., University of Chicago Law School, USA
CPA, University of Illinois, USA
B.S., DePaul University, USA

其他成就

Past President, Recipient of 1992 Industrialist of the Year Award, America-Israel Chamber of Commerce
Founding President and President Emeritus, Recipient of 1993 Excellence Award, Sports Lawyers Association
Former Associate National Commissioner, Regional Board of Directors, Co-chair of Regional Civil Rights Committee, Recipient of 2002 Civil Rights Award, Anti-defamation League
Invited to give speeches at numerous top business schools and alumni events, including Harvard University, the Wharton School of the University of Pennsylvania and Peking University

研究领域

Entrepreneurs and Securities, Entrepreneurs and Bankruptcies, Family Succession and Cultural Inheritance, Family Enterprise Governance.
CH01 Nature of Entrepreneurship
1.1 Introduction
1.2 What is an Entrepreneur?
1.3 Entrepreneurial Opportunities
1.4 Naysayers
1.4.1 Naysayers – What Are They?
1.4.2 Naysayers – How Handle Them?
1.5 Select Attributes
1.6 Should you become an Entrepreneur?
Quiz
CH02 How You Start a Business
2.1 What Needed Generally
2.2 Finding Opportunity
2.2.1 Finding Opportunity-What Kind
2.2.2 Finding Opportunity-Where
2.2.3 Summary
2.3 Validation of Idea/Proof of Concept
2.3.1 Validation of Idea
2.3.2 Proof of Concept
2.4 Protecting Idea
2.5 Business Model/Pricing
2.6 Resources
2.7 Distribution/Customers
2.8 Goals/Structure
2.9 Timelines
Quiz
CH03 Financing New Businesses
3.1 Whose money to use
3.2 How much money do you need?
3.3 Pricing for financing
3.4 Financing structure & documentation
3.5 Hide & Seek vs. Disclose & Seek
3.6 Post-Closing
Quiz
CH04 Personnel & Compensation
4.1 Key Employees
4.1.1 Who entrepreneurs hire
4.1.2 Who should entrepreneurs hire
4.1.3 Reason for discrepancy
4.2 Compensation
4.2.1 Key Employees: Essence, Goals & Techniques
4.2.2 Entrepreneurs: Factors
Quiz
CH05 The Right Thing (Ethics for Entrepreneurs)
5.1 Right Thing for Entrepreneurs
5.2 Elements of Right Thing
5.2.1 Honesty
5.2.2 Fairness
5.2.3 Loyalty
5.2.4 Equality
5.2.5 Excuses
5.2.6 Lessons
Quiz
CH06 Communication & Marketing
6.1 Introduction
6.2 Marketing vs. Selling
6.3 Selling — What to Avoid
6.4 Selling Principles
6.4.1 Know What You're Selling
6.4.2 Know Your Audience
6.4.3 Know How You Will Sell - Frame Your Message
6.4.4 Know How You Will Sell - Style
6.4.5 Know How You Will Sell - Presentation
6.5 Distinguish Entrepreneurial and Managerial Communications
6.6 The Sound of Silence
Quiz
CH07 New Thing
7.1 Overview
7.2 Sources
7.3 Patents
7.4 Speed/Time
7.5 Multi-Disciplinary Approach
7.6 Reexamining
Quiz
CH08 Reinvention
8.1 Reinvention
8.2 Examples of Reinvention
8.3 Examples of Business That Didn’t Reinvent
8.4 What Not to Reinvent
8.5 Reinventing to Be Something Old
8.6 Reinvention Within Family Business
8.7 Reinvention — Best Age
Quiz
CH09 Innovation/Visionaries
9.1 Nature of Visions and Visionaries
9.1.1 Popular View of Visionary
9.1.2 Reality of Visionaries
9.2 The New Reality of Visions & Visionaries
9.2.1 Elements of Visions: Forest and Tree Vision
9.2.2 Elements of Visions: Beyond the Eaves vision
9.2.3 Elements of Visions: Trend Pattern Vision
9.2.4 Elements of Visions: Rapid Action Vision
9.2.5 Elements of Visions: Retro Vision
9.2.6 Sources of Visions
Quiz

整体印象

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